Social content
NIVEA France tasked us with promoting NIVEA SUN products through a playful social carousel. The goal was to create an authentic connection with the audience by capturing the effortless energy of a French summer, making sun protection feel like a natural part of a fun day out.
Creative direction
Inspired by French streetstyle photography, the creative direction focuses on authenticity through a candid, UGC-inspired aesthetic. By moving away from polished studio setups, we created a relatable visual narrative where NIVEA SUN products don't just protect—they join in on the summer fun.
AI Image Generation
To maintain brand precision within a realistic setting, we used AI to blend product photography with streetstyle environments. By generating custom backgrounds with natural sunlight and shadows, we ensured the content remained copyright-safe while allowing for a seamless Photoshop integration of the actual NIVEA packaging.
Michael Suripatty
Senior Designer
Céline Turina
Copywriter
Evgeniia Rybina
Medior Project Manager
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