Logitech

Dynamic
Product Ads

Logitech asked us to elevate the visual character of their automated product feeds, moving away from the standard, sterile 'product-on-white' layout. The goal was to prove that dynamic scaling doesn’t have to be boring—it can be a vibrant, brand-led experience.

Tonal Colors

To bring this to life, we tapped into Logitech’s Tonal Color System. Rather than a random splash of color, Logitech has a sophisticated set of rules where every product in the PWS line is assigned a specific tonal identity. I built the template to respect these guidelines, ensuring that as the feed scales, every product is automatically paired with its own "approved" brand color—turning a massive automated catalog into a perfectly coordinated, high-energy gallery.