Spring
Shopping Event 

Spring

During the adidas Spring Shopping Event 2021 lots of nice Spring products are on Sale. Spring has the ability to give people a feeling called 'Lentekriebels' in Dutch. It's a tickling feeling coming from your stomach, a feeling that makes you feel alive again after the winter. By using Lentekriebels as the core of our concept we're hoping the consumer will experience a glimpse of this feeling during the adidas Spring Shopping Event. This campaign is launched across the European markets.

client adidas

client — adidas

client — 
adidas

client adidas

deliverables — concept, design

deliverables — concept, design

deliverables — concept, design

deliverables — 
concept, design

deliverables — concept, design

disciplines — creative direction, design lead

disciplines — creative direction, design lead

disciplines — 
creative direction, design lead

disciplines — creative direction, design lead

wordweb

Visual Inpiration

Inspiration_1

Blue Spring by Byung Jun Ko

Inspiration_7

KLM iFLy 50

Inspiration_2

Spring Floral Vector by Freepik

Inspiration_3

Spring Festival 2019 by Karen Yao

Inspiration_5

Landscape of South Moravia by Daniel Řeřicha

Inspiration_4

Ecoya Collection by Alexander Okhlopkov

Inspiration_8

Wiosna by Eluvier Acosta Guevara

Inspiration_6

Kinetic Wallpaper by Lewis Orton

Design development

3-2
A
B
dualgender
progress

CRM

1920×1080
Comp_2

Social

test2

Display

1426626_DOOH_Affiliate_EU_FriendsFamily_SS21_DT_TB_M_UK_Mockup

More work

X-Speedflow FW21EU Toolkit

NMDConcepting

Hook & LoopConcepting

MitsubishiWebshop