X-Speedflow

Toolkit

The adidas X-Speedflow FW21 campaign is created around the Speedflow shoe range - a range created from lightweight primeknit. My job was to create a campaign toolkit that provides guidance for designers and motion designers to roll out campaign assets throughout OOH, DOOH, Print, Display and Video in Europe. 

client — adidas

client — adidas

client — 
adidas

client — adidas

deliverables — eu toolkit

deliverables — eu toolkit

deliverables — 
eu toolkit

deliverables — eu toolkit

disciplines — creative direction, design lead

disciplines — creative direction

disciplines — 
creative direction

disciplines — creative direction

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Creating design
guidance for the team

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Out of Home

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Print

magazine
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dps_messi-1
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Display

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300x250

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300x600

1582160_CAM_EU_X_Speedflow_FW21_Toolkit-Creation_UK_Display_Static_160x600px

160x600

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1582160_CAM_EU_X_Speedflow_FW21_Toolkit-Creation_UK_Display_Static_728x90px

728x90

Credits

Client: adidas
Agency: Oliver Agency
Keyvisual designs: adidas Global


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