Summer Campaign
The ask was to create a cross-category Summer Sale campaign. We had to create a creative framework with an epic look that can host a variety of images, while maintaining a common theme and giving customers a fresh look & feel throughout the duration of the campaign.
Inspiration
We've introduced a grid system in which adidas’ content can live: A simple template that can be adjusted to every sales campaign easily. In static formats we keep it clean, while motion brings a playful touch that grabs the attention.
The grid
The grid is a simple 3x3 setup, consisting of perfect squares. This grid can be scaled up or down, to match the asset we are setting up. For an extra playful touch the grid can be expanded with squares on either side. Within the grid, we plot blocks of imagery and text.
Michael Suripatty
Senior Designer
Dora Visky
Motion Designer
Manuel Di Tolve
Creative Director
Danique de Bies
Art Director
Jordan Malthus
Growth Director
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