Hook & Loop

Hook, Loop and Go

The new adidas Hook & Loop collection for kids is focussed on a velcroed 'hook and loop' closure. Full of energy and always ready to go, these shoes won’t hold any kid back. Through design and animation we wanted to show the consumer that the collection can also be quite fun. Kids are curious. They like to jump around and from time to time they get distracted. We've implemented those characteristics in the animation.

client — adidas

client —
adidas

client — adidas

deliverables — CRM, App component

deliverables — eu toolkit

deliverables —
eu toolkit

deliverables — eu toolkit

disciplines — concepting, design, animation

disciplines — creative direction

disciplines —
creative direction

disciplines — creative direction

Collection