Always Original

Toolkit

What I like about this inclusive campaign is that it's celebrating originality from women and non-binary folks. Their originality is not new, it has Always Been There. I had the pleasure to contribute by creating a EU Toolkit. The Toolkit provides guidance for designers and motion designers to roll out campaign assets throughout OOH, DOOH, Print, Display and Video in Europe.

client — adidas

client — adidas

client — 
adidas

client — adidas

deliverables — eu toolkit

deliverables — eu toolkit

deliverables — 
eu toolkit

deliverables — eu toolkit

disciplines — creative direction, design lead

disciplines — creative direction

disciplines — 
creative direction

disciplines — creative direction

Front
Contents
Backgroundinformation

Copy created by adidas Global Team

Talents

Photography created by adidas Global Team

MasterDesigns

Design guidance

MasterDesigns2
DesignElements1
DesignElements2

Out of Home

AlwaysBeen_Cover
Ooh1
Ooh2

Digital Out of Home

Dooh1
Dooh2

Print

Print1
Print2
Print3

Display

Display1

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