NIVEA – Newsletters

NIVEA

Over the years, I’ve led the redesign of NIVEA’s newsletters for the European market. Partnering closely with the Marketing Automation team, we carried out extensive A/B testing to refine layouts, messaging, and performance for each country.

Our multidisciplinary team of copywriters, project managers, content strategists, and marketing automation consultants worked together to deliver data-driven, locally optimized campaigns that strengthened NIVEA’s connection with consumers across Europe.

client — NIVEA

client — adidas

client —
adidas

client — NIVEA

deliverables — newsletters

deliverables — eu toolkit

deliverables —
eu toolkit

deliverables — newsletters, socials

disciplines — design, motion & production

disciplines — creative direction

disciplines —
creative direction

disciplines — design, motion & production

Figma Components

By setting up components and A/B variants in Figma, we were able to quickly create previews and mockups for both our team and the client. Beyond the standard design mockups, I also find it essential to see how the newsletters appear in a real inbox environment. That’s why I've developed live preview mockups—to ensure the copy and design still stand out in context.